VISUAL + OPERATIONS DIRECTOR
ORGANISATION. COLLABORATION. CREATIVITY.
With a strong background in Operations and Creative Direction, I have successfully managed large-scale runway shows and photoshoots, overseeing teams of nearly 100 staff. My ability to bridge creativity with strategic planning ensures seamless productions and compelling runway presentations.
In addition to my leadership experience, I have gained hands-on training in social media branding and business strategy through highly competitive internships.
As I expand my career in Fashion, I am focused on leveraging my skills to build a stronger focus in Project Management. My experience in coordinating productions, streamlining operations and enhancing team efficiency enables me to drive successful project execution. I ensure that every project is both innovative and meticulously managed.
“SERVING AS THE BACKBONE OF OUR BACKSTAGE PRODUCTION LOGISTICS, BOTH IN THE DEMANDING PRE-SHOW PHASE AND THROUGHOUT THE LIVE EVENT, DASIA CONSISTENTLY DEMONSTRATES EXCEPTIONAL DISCIPLINE AND A PROACTIVE APPROACH THAT WAS INSTRUMENTAL TO OUR SUCCESS.”
Naomi Alabi
Founder of SFW Runway
Photo: Anastasia Tomkin for BK Reader
EXPERIENCE
FREELANCE CREATIVE | 2023 - PRESENT
Created content for personal blogs, with a focus on photography and storytelling.
Assisted backstage at NYFW runway shows (Ron Dyce & Flying Solo), gaining hands-on experience in high-pressure fashion environments.
Worked as a showroom runner and runway assistant for local fashion stylists, supporting look coordination and show prep.
Collaborated with emerging talents across fashion design, podcasting, music and photography to produce fresh, cross-disciplinary projects.
Mentored aspiring creatives on navigating the freelance industry, offering guidance on branding and pitching.
Backstage Director
Directed backstage production for fashion shows of varying scale, from single-designer presentations to multi-show events featuring 5+ designers per show, with up to 3 consecutive shows in one night.
Delivered smooth, high-impact runways at HK Hall and other popular NYC venues, managing backstage flow for guest lists of 250+ attendees.
Orchestrated over 500 total runway looks across productions, ensuring tight turnarounds, lineup accuracy and cohesive visual presentation.
Supervised backstage teams of 90+ models, stylists, and support staff, with all designers lineup-ready 15 minutes before curtain – every time.
Worked under pressure during high-profile events attended by industry icons like Dapper Dan, starting as an assistant stylist and quickly evolving into a trusted backstage leader.
Creative Consultant
Captured original photo content and curated visual storytelling strategies to audiences across Instagram.
Acted as a creative mentor, coaching clients on branding, content planning and navigating social platforms as a first-time user.
Produced a successful pop-up event selling curated second-hand items, generating over $500 in sales and expanding visibility through community engagement.
Coordinated a promotional content shoot in West Fourth Park, which led to spontaneous interviews with two street-style YouTubers, boosting online exposure for my client.
Designed and launched multiple custom websites, including an e-commerce storefront, each tailored to deliver a seamless user experience and a visually cohesive brand identity.
Product Stylist
Product Stylist for Kule’s e-commerce platform, styling 100–150 SKUs per seasonal campaign for digital and social channels.
Ensure seamless styling across categories including apparel, accessories, and seasonal collections, with an emphasis on detail and brand identity.
Style on-model, flat lay, and accessory shots with a focus on clean lines, proportion, and brand cohesion, adhering to seasonal briefs and tight shoot schedules.
Maintain consistency and visual excellence across high-volume shoots, contributing directly to the brand’s digital presence and customer experience.
LOLA FATUROTI LOVES | EMAIL MARKETING + COPYWRITER | 2022
Email Marketing + Blog Writing
Created and managed weekly email campaigns and brand newsletters, improving audience engagement.
Increased email marketing click-through rate by 5% through strategic content and call-to-actions.
Researched and wrote bi-weekly blog content on Sustainable Fashion, enhancing the brand’s thought leadership.
Designed and managed a weekly newsletter for 300+ subscribers, ensuring synergy with social media promotions.
Social Media Manager
Designed infographics for Instagram feed and stories, maintaining a cohesive visual identity.
Created and scheduled daily social media content across Instagram, focusing on audience engagement and brand awareness.
Developed relationships with retailers, influencers, and wholesale buyers to strengthen brand partnerships.
Engaged with followers through comments and DMs, fostering brand community and loyalty.
UNDONE BY KATE | DESIGN + PRODUCTION | 2021
Assisted with fabric sourcing, pattern making and garment construction for wholesale and custom orders.
Designed and sewed custom looks for NYFW influencer collaborations.
Attended B2B meetings and photoshoots, contributing to brand strategy and creative execution.
Supported the development of the online store, social media and showroom to enhance brand visibility.
SKILLS
CREATIVE DIRECTION + STYLING
Directed visual storytelling across fashion shows, photoshoots and digital platforms, blending brand identity with innovative styling to create compelling content.
Styled looks for runway, e-commerce and editorial, adapting to diverse aesthetics while maintaining strong attention to detail, garment fit and narrative cohesion.
TEAM LEADERSHIP
Fostered a supportive, fast-paced team environment by quickly assessing individual strengths and assigning roles that maximised efficiency and confidence in the team.
Provided clear direction and calm under pressure, earning trust from models, designers and crew while keeping morale high during high-stress show moments.
POST PROJECT ANALYSIS
Conducted informal debriefs to assess wins and identify areas for improvement across team coordination and creative output.
Analysed production workflows and team dynamics after each project, creating actionable feedback reports to optimise efficiency and refine strategies.
SECURITY MANAGEMENT
Handled sensitive information including logins and passwords, credit card details and access to emails with discretion and confidentiality.
